Long-form writing on African ad-tech, audio economics, and what it actually takes to build infrastructure on this continent. Mostly written by people inside the company. Occasionally by partners. Always more useful than the panel-circuit consensus.
Across 11 markets, our publishers run with inventory most Western networks would call sold-out. The gap is not demand. It's the plumbing between buyer and seller. Here is what we've learned operating both sides of the trade, where it's working, and what's still broken.
Programmatic principles are crossing into out-of-home, and the integration is unlocking new buying patterns for brands planning continental campaigns.
Methodology notes on counting listens when downloads happen on prepaid data and offline-first apps dominate the listening surface.