On-air across the network
SIGNAL: 11 markets UPLINK: Stable SPOT FILL: Live
Lagos · Nairobi · Accra · Johannesburg · Dakar · Kampala · Dar · Kigali · Abidjan · Lusaka · Cairo
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Reporting from the ground.

Long-form writing on African ad-tech, audio economics, and what it actually takes to build infrastructure on this continent. Mostly written by people inside the company. Occasionally by partners. Always more useful than the panel-circuit consensus.

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Feature · 12 min read · Sep 2025

Why African radio fill rates lag the US by 40 points, and what closes the gap.

Across 11 markets, our publishers run with inventory most Western networks would call sold-out. The gap is not demand. It's the plumbing between buyer and seller. Here is what we've learned operating both sides of the trade, where it's working, and what's still broken.

Mac MaisonFounder & CEO, Atunwa Digital
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CompanyMay 2025

Atunwa raises growth round to scale infrastructure across East and Southern Africa.

Notes on what the next phase looks like, what we're hiring for, and where the next markets sit on our roadmap.

3 min readRead →
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Roughly four emails a year. Each one is a long-form piece on African ad-tech, audio economics, or operating-on-the-continent reality. No promotional content. No webinar invites.